Gen X (28 - 42 years old)

• Generation X

• ACPA (good ideas for both mentees and mentors) - www.myacpa.org/comm/aofye/mentor.htm

• Marketing to Generation X

• Getting Ready for Retirement III: Generation-X Gets Serious about Planning

Baby Boomers (43-61 years old and the largest generation)

• International Coach Federations - www.coachfederation.org/ICF

• IT jobs get hot as baby boomers retire

• Retiring baby boomers creating high tech talent crisis

• Baby boomers sticking around longer?

Referred to as:

• Baby Boomers

• The "Me" Generation

• War Babies

• The Love Generation

• The "Doom" Generation

Silent Generation (62-82 years old)

• The Mature Market

• Stoic Women: Voices of the Silent Generation

• Frugal generation finds itself in debt, bankruptcy court

Referred to as:

• Silent Generation

• The Beat Generation

• The Sandwich Generation

• The Frugal Generation

• Leading-edge Boomers

• The Depression Generation

Builders (83-106 years old)

• Perseverance

• Information on the G.I. Generation

• Quicktakes on the G.I. Generation

Referred to as:

• Builders

• G. I. Generation

• The Dying Generation

• The Greatest Generation

• The Veterans

Note: The age ranges noted above are defined by the U.S. Census Bureau.  Some people vary these age ranges slightly with a 1-4 year difference in their estimations.

General Resources for All Generations

• Managing the Generation Gaps in Your Call Center

• Service Gap Irks Boomers: Clash of generational etiquette

• Generations

• About half of Japanese consumers prefer e-mail and the Internet to telephone when contacting call centers, Avaya research shows

• Generations in History

• Generation Labels

• Managing the Multigenerational Workforce:

• Tapping the Generation C Market

Books on Generations

• Getting Them to Give a Damn

• Mentor's Guide: Facilitating Effective Learning Relationships

• Generations by William Strauss

• Through the Ages - When Generations Collide

• American Generations: Who They Are and How They Live